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Entice Energy
Villmonte Co.
Atlant Telecom
Miraj Stories
Fizz Look Like
Entice Energy
Villmonte Co.
Atlant Telecom
Miraj Stories
Fizz Look Like
Year 2015
Location Minsk, Belarus
Industry Beverages, FMCG
Category Digital Campaign
Services

Digital Strategy

Creative Concepts

Website Design

Development

Client

The history of the Fizz brand goes back to 1994 when it was first launched on the Finnish market. Four years later the brand was purchased by Olvi plc who first started to produce Fizz ciders in Finland and also in Estonia in 1999. In addition to these two countries, Fizz ciders are also currently sold in Latvia, Lithuania, Belarus and Denmark.

Challenge

Develop a concept of digital activations for FIZZ in 2015 and create a long-term interactive platform of the brand’s presence on the Internet

Objectives

Maintain the brand image: a drink that brings sincerity, joy and simplicity of 
 communication

Idea

FIZZ is fireworks of sincere communication among female friends. And one of the favourite topics of women’s talks is clothes. New collections, the latest trends, the best colours and combinations

Solution

FIZZ LOOK is a platform for creation of fashionable looks. In collaboration with the MONTON fashion brand we offer to choose fashionable outfits for you and your friends. The mechanics involves creating a look from the «real» clothes in the website gallery. The authors who created the cutest look during the definite period of time and got the largest number of likes during one week received real clothes as a prize from MONTON.

Results During 6 month after the website launch
Awards
Rating Byneta (Belatus)
3rd place Promotional sites
Unique users
<40000
Looks Created
<2000
Looks Shared via Social Media
1%